Many people ask me, Aziz how and where to look for the bright prospects of the business or how to judge that business has a bright prospects. Well, I can write one chapter on this subject and even that will be not enough to get how to look or understand bright prospects.

The second quarter results are on roll and many of you who are reading this blog might be in middle of their research or looking for the new opportunities to invest in the market. This is the right time to introduce on where to start to look for bright prospects.

If the business doesn’t have competitive edge then they also do not have good prospects in the future. The best person to explain about this topic will be no other than Michael Porter. The five forces of model developed by him helps understand the competitive edge and is the door to understand bright prospects.

The video with this blog explains the five forces